Genre

Game

Narrative

Hook

What sets the game apart from the competition? What does this game do differently? These are good foundations for marketing and an elevator pitch.

Kandria is a hand-crafted, 2D action game, which combines the wall-climbing verticality and precision puzzle platforming of Celeste, with the tight hack and slash swordplay of NieR:Automata, all set within an epic, post-apocalyptic RPG story and world. Questions of artificial life and android ethics abound as you thread and fight your way through hostility, and a complex web of uncertain truths.

Steam Blurb
The Steam page launch blurb from November 2020:

You are an android unearthed from the ruins of the past. Explore vast, open-world puzzle-platform levels, and hack and slash your way through challenging non-linear missions for the flawed survivors of humanity. Unlock the mysteries of the past - and your role in the future.

Tone

Target Audience

Fans of the above genres, games, and tones. Post-apocalyptic content in particular seems to be on the rise, with new movies in the Mad Max and Blade Runner franchises in recent years, not to mention “wasteland” games like NieR and Kenshi proving popular.

Target PEGI rating: 16+
Even if only being distributed on Steam where PEGI is optional, it’s a useful content guide.

PEGI 16
This rating is applied once the depiction of violence (or sexual activity) reaches a stage that looks the same as would be expected in real life. The use of bad language in games with a PEGI 16 rating can be more extreme, while games of chance, and the use of tobacco, alcohol or illegal drugs can also be present.

Source: https://pegi.info/what-do-the-labels-mean

Themes

Themes will emerge as the game and story are produced, but are likely to explore:

Value Proposition